Tag Archives: marketing

Demonstrating Your Library’s Value to Your Community: A Library Sales Kit

A recent LinkedIn group discussion asked “Does anyone have examples of sales kits or media kits for their library they could share?” While I hadn’t thought to call it a “sales kit,” we, at Quincy Public Library, recently gathered material … Continue reading

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The Role of Observation and Assessment in Library Marketing

Informed marketing decisions require detailed information about your organization, your patrons, and your community – the same information that can also be used to drive materials acquisition, staffing levels, and even space needs. Data regarding your community and population comes … Continue reading

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Undiscovered Author Needed by Illinois Libraries to Become Famous

Illinois libraries hope to discover an unknown self-published author whose work will jump off the page for readers. The Soon to be Famous Illinois Author project will be accepting adult fiction submissions from Illinois residents via their local libraries. The … Continue reading

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Using Patron Stories Add Value to your Library

When a cardholder tells you how the library has impacted his or her life, what do you do with those comments? Smile, shake hands and thank them for letting you know? Or, do you scribble it in a notebook you … Continue reading

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Some Do’s and Don’ts for Introducing Pinterest to your Social Media Regime

There has been a lot of buzz in the library world about the social media site Pinterest for about the last year, but what on earth is Pinterest, and how can it be used in a library setting? Pinterest is … Continue reading

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Marketing and PR-focused Programs at the ILA Annual Conference 2013

The marketing track for the ILA Annual Conference on October 15-17 at Navy Pier in Chicago is full of great ideas, practical applications and “how-to” that conference attendees can implement at their home libraries. Programs include: Best (and Not So … Continue reading

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The Not-So-Secret Life of Your Marketing Professional

What is your marketing person doing in his or her office? You might think we are waving our hands over a pile of papers, hoping it whips itself up into a thing called a “Marketing Plan.” Or, we might be … Continue reading

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