Tag Archives: marketing strategies

Part Two: Helen Matthes Library “Synopsis of Training Session “

First Impression To a customer, YOU are YOUR Library and you may be one of the only contacts he or she will have with the organisation. From first impressions made through personal and telephone contact, all of your customers will … Continue reading

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Do Surveys Matter?

I’m often asked if a library should conduct a survey of its community.  The simple answer is yes.  How can a library develop a solid strategic plan or marketing plan if it does not have reliable data on how the … Continue reading

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Patience (and Marketing) Makes the Audience Grow Fonder

by Christine Cigler Marketing takes time.  It takes persistence and repetition and focus. “People don’t even know that databases exist,” said Jennifer Asimakopoulos, Senior Reference Librarian.  Newly promoted to this position and facing the challenging task of overseeing database management … Continue reading

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