Tag Archives: elevator speeches

On Men, Elevator Speeches, and Market Segments

At the 2012 ILA Conference in Peoria, a librarian told me about a frustrating experience she’d had.  She’d tried to convince a young man in his ’20’s that the library had relevance for him. She was unsuccessful.  She told me … Continue reading

Posted in Branding, Marketing 101, Publicity, Strategic Planning, Uncategorized | Tagged , , , | 6 Comments