Category Archives: Uncategorized

Library Advocacy Lessons from National Legislative Day

Note:  We know the positive impact that Illinois libraries have in this state.  Please visit this blog regularly as we post more about sharing these positive impacts in a meaningful way.  Thank you to the Marketing Forum for enabling us … Continue reading

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Providing Services for Businesses

by Brock Peoples Who are our patrons, and what are they doing in our libraries? It’s a common question to ask when initiating an environment scan, SWOT (Strengths, Weaknesses, Opportunities, and Threats), or other analysis. Answering it fully can go … Continue reading

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Email Newsletters 101: Making the Most of Email

by Emily Glimco Email newsletters are a simple yet important marketing tool for any library. Whether your library has experience with email newsletter or you’re just getting started, here are some basic tips to help you make the most of … Continue reading

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You’ve Got Questions About Friends Groups and We’ve Got Answers

RAILS (Reaching Across Illinois Libraries) is the library system for northern Illinois.  It has a marketing networking group that meets every two months to discuss and share information about library marketing issues. At the May 29 meeting, the agenda included … Continue reading

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Friends Are Meant to Come and Go

At the Brookfield Public Library we have been fortunate enough to have a small but dedicated Friends of the Library group for just over thirty years. I met the group for the first time in 2005, and while I was … Continue reading

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Starting a Friends Group

The original Friends group at the Huntley Area Public Library began almost 25 years ago when the library district was formed. A book club of about 20 book lovers started the Friends group. Four years ago the original group disbanded … Continue reading

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How-To Market a How-To Fest

The library is always a place of learning and discovery, but even more so during Glenside Public Library District’s annual How-To Fest each fall. Inspired by the How-To Festival at the Louisville Public Library (, GPLD hosted its first event … Continue reading

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