Category Archives: Tips and Tools

Marketing Manifesto for Libraries

Check out this excellent keynote talk from the Library and Information Association of New Zealand’s annual conference last week. Ned Potter has posted the video and slides from his “A Library Marketing Manifesto” presentation on his blog:   Advertisements

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Connecting with Entrepreneurs and Small Business Owners

How many entrepreneurs and small business owners are in your library community? Maybe more than you think. A November Entrepreneur article explains that there are 17.9 million “solopreneuers” in the United States and growing ( In Barrington, where I am … Continue reading

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So you want to host an author!

When Jane Hamilton visited the Warren-Newport Public Library in Gurnee in 1998, she began a long tradition of author appearances that now number close to 150. Tawni O’Dell went from winning the Friends of the Library creative writing contest to … Continue reading

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Part 2: Libraries Change Lives: How the Big Read Helped Veterans Heal

We have different names for this process in libraries, of course. We call it Community Driven. Community Engagement. 21st Century. Advisory Committeed. Embedded Librarianship. Asset-based Community Development. No one person can take the credit because it is a complex organism … Continue reading

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PLA Conference Workshop Summary: Secrets to Powerful Presentations by Dan Albert

Library marketers often find themselves speaking to boards and community groups about library products and services. Good presentation skills are an essential skill for library marketers. Former Leo Burnett executive Dan Albert’s program on effective presentations was very popular at … Continue reading

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The Role of Observation and Assessment in Library Marketing

Informed marketing decisions require detailed information about your organization, your patrons, and your community – the same information that can also be used to drive materials acquisition, staffing levels, and even space needs. Data regarding your community and population comes … Continue reading

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Library Services as Marketing Tools

Some of the first things we must consider when promoting our libraries are who is using them and why. We know intrinsically that our libraries are used for many reasons from traditional materials checkouts to study space to community meetings … Continue reading

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