Category Archives: Style Guides

Don’t Discount Your Library Newsletter

Looking over statistics from this past year confirms that our patrons really value the newsletter. The majority of our library patrons (~50-60% monthly) report that they hear about our programs and services through our library newsletter. Palatine Public Library produces … Continue reading

Posted in Publicity, Style Guides, Tips and Tools, Uncategorized | Tagged , , , | 1 Comment

The Marketing Plan – Keeping it Short and Sweet!

by Catherine Bailey As I’m in the middle of writing my first marketing plan for a library, it seemed perfect to write about my experience. I’ve previously written several marketing plans for shopping malls but this was my first time … Continue reading

Posted in Marketing 101, Strategic Planning, Style Guides, Tips and Tools, Uncategorized | Tagged , , | 2 Comments