Category Archives: Strategic Planning

Is Library Marketing a Form of Alchemy?

Are you looking for the sorcerer’s stone that will bring students and other patrons into your library, but finding that secret ingredient a little elusive? There’s nothing magical about marketing– just a matter of flexing your creative muscles and maybe … Continue reading

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Vernon Area Public Library Experiences Increased Circulation After Renovations

Foot traffic and circulation are up at the Vernon Area Public Library in Lincolnshire following a 12-week, $1.3 million renovation project that wrapped up at the end of May. About the remodel Prior to this project, the 50,000-square-foot library building … Continue reading

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Goals, Strategies and the Placebo Effect

When is a goal not really a goal? When it’s a strategy. I have facilitated goal setting sessions for many years, and one of the most common stumbling blocks for staff, boards and Friends groups is that they confuse a … Continue reading

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Do Surveys Matter?

I’m often asked if a library should conduct a survey of its community.  The simple answer is yes.  How can a library develop a solid strategic plan or marketing plan if it does not have reliable data on how the … Continue reading

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On Men, Elevator Speeches, and Market Segments

At the 2012 ILA Conference in Peoria, a librarian told me about a frustrating experience she’d had.  She’d tried to convince a young man in his ’20’s that the library had relevance for him. She was unsuccessful.  She told me … Continue reading

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John Cotton Dana Library Public Relations Award Winners 2013

Eight libraries from around the country were awarded the prestigious John Cotton Dana Library Public Relations Award for outstanding effective strategic communication campaigns that produced results. Below is an overview of the winning library and its campaign! Hood River County … Continue reading

Posted in Branding, Campaign Concepts, Cool Ideas, Press Releases, Publicity, Strategic Planning, Success Stories, Uncategorized | Tagged , , , | Leave a comment

Market to Your Staff and Cultivating Buy-In

As the marketing and outreach coordinator at my library, I find it’s often easy to focus solely on our external constituencies: patrons, local organizations, and the community at large. However, a recent experience proved the value in cultivating staff buy-in … Continue reading

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