Category Archives: Statistics

Vernon Area Public Library Experiences Increased Circulation After Renovations

Foot traffic and circulation are up at the Vernon Area Public Library in Lincolnshire following a 12-week, $1.3 million renovation project that wrapped up at the end of May. About the remodel Prior to this project, the 50,000-square-foot library building … Continue reading

Posted in Branding, Statistics, Strategic Planning, Uncategorized | Tagged , , | 1 Comment

Do Surveys Matter?

I’m often asked if a library should conduct a survey of its community.  The simple answer is yes.  How can a library develop a solid strategic plan or marketing plan if it does not have reliable data on how the … Continue reading

Posted in Marketing Plans, Statistics, Strategic Planning, Tips and Tools, Uncategorized | Tagged , , | Leave a comment

Do Numbers Matter?

It happened again today. The total number of items in our collection appeared in a description of the library. How can this number still show up? I removed it from every statement, website page, and brochure over two years ago. … Continue reading

Posted in Statistics | Tagged , , , , | 1 Comment