Category Archives: Social Media

Amazing ‘Study Like a Scholar’ Marketing Video

Great video promoting the Harold B. Lee Library at Brigham Young University. It would be fun to adapt this to public libraries!  

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Creative Marketing Videos #2 (and 3 & 4)

Research Rescue | Episode 1 “Stuck” This entertaining first episode of a multi-part series from the Harold B. Lee Library at Brigham Young University has plot, drama, and, best of all, librarians as actors.   Research Rescue | Episode  “Book … Continue reading

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Creative Marketing Videos #1

Librarians are becoming known for ease and love with technology. Many libraries are taking advantage of easy-to-use video editing apps and software to making creative marketing videos. I’ll be posting one video a week. Enjoy! The Research Games — Part … Continue reading

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Best and Not So Best Practices…

A summary follows of one of the slate of marketing programs at the October ILA Conference, so that library staff who were not able to attend the program can learn about some of the program highlights. The Best and Not-So-Best … Continue reading

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Some Do’s and Don’ts for Introducing Pinterest to your Social Media Regime

There has been a lot of buzz in the library world about the social media site Pinterest for about the last year, but what on earth is Pinterest, and how can it be used in a library setting? Pinterest is … Continue reading

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Goals, Strategies and the Placebo Effect

When is a goal not really a goal? When it’s a strategy. I have facilitated goal setting sessions for many years, and one of the most common stumbling blocks for staff, boards and Friends groups is that they confuse a … Continue reading

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Infinite Jest: How NBC’s The Office Helped Me Solve the Social Media Enigma

I needed a year of big changes. Floundering through my twenties, I created a list of everything I wanted to accomplish before my thirtieth birthday: eat a cheeseburger in every European country, learn to dance so I’d no longer be … Continue reading

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