Category Archives: Networking

Connecting with Entrepreneurs and Small Business Owners

How many entrepreneurs and small business owners are in your library community? Maybe more than you think. A November Entrepreneur article explains that there are 17.9 million “solopreneuers” in the United States and growing (http://www.entrepreneur.com/article/239522). In Barrington, where I am … Continue reading

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“Steal” This Seminar: Marketing Advice That Comes to You

You know the benefits of meeting your marketing colleagues in person at workshops and annual meetings. However, your schedule might not always agree. Many of us are not full-time library marketers, either because we do other jobs or because we … Continue reading

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The Life of a Library Lobbyist

Library advocacy and marketing are clearly closely related.  Successful advocacy depends on effective marketing.  Funders, whether at the federal, state or municipal level, will regard libraries and the services they provide with greater respect if the importance of libraries to … Continue reading

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Seven Ways to Find Great Stories

I have an inquisitive three-year-old grandson who adores scary books. Weeks after reading a book with me, he will remind me that the bogeyman is fake and Mr. Beast is just a dad playing a joke. Whether this is his … Continue reading

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The Not-So-Secret Life of Your Marketing Professional

What is your marketing person doing in his or her office? You might think we are waving our hands over a pile of papers, hoping it whips itself up into a thing called a “Marketing Plan.” Or, we might be … Continue reading

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RAILS Marketing Group Newly Formed

How important is it for library marketers to have the support of their colleagues? Just ask the 75+ attendees of the Fifty Shades of Marketing program that LACONI presented last month.  Or, find out for yourself at the first-ever meeting … Continue reading

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ALA Preconference: Expert Marketing Clinic Hosted by LLAMA

Expert Marketing Clinic You will actively participate in this half-day, hands-on workshop from the Public Relations and Marketing Section. You will hear from and interact with a panel of marketing experts from major content vendors and PR professionals in a … Continue reading

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