Category Archives: Marketing Plans

Do Surveys Matter?

I’m often asked if a library should conduct a survey of its community.  The simple answer is yes.  How can a library develop a solid strategic plan or marketing plan if it does not have reliable data on how the … Continue reading

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Beginning Your Library’s Marketing Plan

I believe one of the best jobs in a library is the role of the library marketer. I also believe that to be able to have great library marketing, you first need building blocks.  This is your marketing plan. At … Continue reading

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Patience (and Marketing) Makes the Audience Grow Fonder

by Christine Cigler Marketing takes time.  It takes persistence and repetition and focus. “People don’t even know that databases exist,” said Jennifer Asimakopoulos, Senior Reference Librarian.  Newly promoted to this position and facing the challenging task of overseeing database management … Continue reading

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