Category Archives: Marketing 101

Marketing Manifesto for Libraries

Check out this excellent keynote talk from the Library and Information Association of New Zealand’s annual conference last week. Ned Potter has posted the video and slides from his “A Library Marketing Manifesto” presentation on his blog:   Advertisements

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How-To Market a How-To Fest

The library is always a place of learning and discovery, but even more so during Glenside Public Library District’s annual How-To Fest each fall. Inspired by the How-To Festival at the Louisville Public Library (, GPLD hosted its first event … Continue reading

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Library Services as Marketing Tools

Some of the first things we must consider when promoting our libraries are who is using them and why. We know intrinsically that our libraries are used for many reasons from traditional materials checkouts to study space to community meetings … Continue reading

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Is Library Marketing a Form of Alchemy?

Are you looking for the sorcerer’s stone that will bring students and other patrons into your library, but finding that secret ingredient a little elusive? There’s nothing magical about marketing– just a matter of flexing your creative muscles and maybe … Continue reading

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Brick by Brick: Using Library Events to Solicit Patron Stories

The best perk of working in a library is hearing that we positively impact our patrons’ lives. How do we know? They tell us – and often, they tell others.  Whether you hear a patron’s story after mentioning where you … Continue reading

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Seven Ways to Find Great Stories

I have an inquisitive three-year-old grandson who adores scary books. Weeks after reading a book with me, he will remind me that the bogeyman is fake and Mr. Beast is just a dad playing a joke. Whether this is his … Continue reading

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