Category Archives: Logos

A Brand with a Plan

Branding is a marketing strategy that defines your library’s message through a logo with specific colors and fonts and sometimes a tagline. And yes, branding IS important in libraries. It sets you apart from the competition and sets the tone … Continue reading

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Librarians on the Loose: Serving Patrons Beyond the Building

By Billie Moffett and Melissa Ziel Librarians at the Gail Borden Public Library walk an average of two miles a day and that’s just while working the Information Desk. Now we’re walking right out the front door. Since July 2009, … Continue reading

Posted in Advocacy, Logos, Networking, Publicity, Uncategorized | Tagged , , , , | 1 Comment