Category Archives: General

How Many Librarians Does It Take To Change a Light Bulb?

Depending on the punch line, the answer is anywhere from one to one hundred librarians.  This article isn’t going to discuss changing light bulbs, but rather controlling the light switch in the room of your next presentation. There is an on-going … Continue reading

Posted in Cool Ideas, General, Tips and Tools, Uncategorized | Tagged , , | Leave a comment

Realtor’s mantra: location, location, location; Marketer’s mantra: repetition, repetition, repetition

Thomas Smith, who in 1885 wrote a guide called “Successful Advertising,” said people must see an advertisement 20 times before they actually will purchase the touted product. In between the first and 20th viewings, he said, a person’s reaction to … Continue reading

Posted in Branding, General, Marketing 101, Press Releases | Tagged , , | 1 Comment

A Brand with a Plan

Branding is a marketing strategy that defines your library’s message through a logo with specific colors and fonts and sometimes a tagline. And yes, branding IS important in libraries. It sets you apart from the competition and sets the tone … Continue reading

Posted in Branding, Displays, General, Logos, Tips and Tools | Tagged , , , , , , | Leave a comment

Think You’re Marketing Your Library? Let’s Make Sure

Marketing is a broad topic that has many associated words and actions. I used to think that a lot of those words, like promotion and publicity, were interchangeable. But when I really started studying marketing, I discovered that they weren’t … Continue reading

Posted in General, Marketing 101, Strategic Planning, Uncategorized | Tagged , , , | Leave a comment

Patience (and Marketing) Makes the Audience Grow Fonder

by Christine Cigler Marketing takes time.  It takes persistence and repetition and focus. “People don’t even know that databases exist,” said Jennifer Asimakopoulos, Senior Reference Librarian.  Newly promoted to this position and facing the challenging task of overseeing database management … Continue reading

Posted in General, Marketing 101, Marketing Plans, Strategic Planning, Tips and Tools, Uncategorized | Tagged , , , | 1 Comment

Terry Kendrick on strategic marketing in libraries – great advice

Originally posted on Marketing Matters for Librarians:
Ned Potter interviews Terry Kendrick in Marketing Your Library | American Libraries Magazine.  You don’t get better library marketing advice than this!

Posted in General, Marketing 101, Networking, Social Media, Strategic Planning, Uncategorized | Tagged , , , | Leave a comment

Starting Fresh: ILA’s Marketing Committee Goals for 2012-2013

The 2012-2013 Marketing Committee, co-chaired by Donna E. Fletcher (Donna E. Fletcher Consulting, Inc.) and Elizabeth Neill (Bellwood Public Library) is committed to helping Illinois libraries become more effective marketers. Sharing expertise has long been central to the profession of … Continue reading

Posted in Advocacy, General, ILA Conference 2012, Uncategorized | Tagged , , , , | Leave a comment