Category Archives: Displays

A beneficial side-effect of READ posters?

In a study published nine years ago, researchers reported that “an image of a pair of eyes appearing to observe behaviour dramatically increases contribution to a public good in a real-world context.” The experimenters found that more money was collected … Continue reading

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It Takes a Village to Create A Giant Floor Piano

Our goal was to create a setting where our community could feel a sense of pride in building an object related to our summer reading theme, Read to the Rhythm. A floor piano, like in the movie Big, seemed like … Continue reading

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How-To Market a How-To Fest

The library is always a place of learning and discovery, but even more so during Glenside Public Library District’s annual How-To Fest each fall. Inspired by the How-To Festival at the Louisville Public Library (http://www.lfpl.org/how-to/), GPLD hosted its first event … Continue reading

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A Brand with a Plan

Branding is a marketing strategy that defines your library’s message through a logo with specific colors and fonts and sometimes a tagline. And yes, branding IS important in libraries. It sets you apart from the competition and sets the tone … Continue reading

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Moline Wins Frommer Display Contest

The Moline (Ill.) Public Library won the grand prize in Wiley’s 2009 Frommer’s Library Display Contest. The library transformed itself into a train station, complete with a cardboard Arthur Frommer as the train conductor collecting tickets (right) and Pauline Frommer … Continue reading

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Hello world!

Welcome to illinoislibrariesmatter. Please bookmark us so you can post often. This is Illinois Library Asssociation Marketing Committee blog where we want to open the pipeline for great ideas to reach all libraries.  Alissa Williams of Pekin Public Library is … Continue reading

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