Category Archives: Cool Ideas

What better place to get gift suggestions?

Staff at Skokie Public Library came up with a last-minute idea to help people with last-minute holiday shopping, and the library launched GiftMatch earlier this week. An extension of the library’s existing BookMatch readers’ advisory service, GiftMatch invites visitors to … Continue reading

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It Takes a Village to Create A Giant Floor Piano

Our goal was to create a setting where our community could feel a sense of pride in building an object related to our summer reading theme, Read to the Rhythm. A floor piano, like in the movie Big, seemed like … Continue reading

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Creative Marketing Videos #2 (and 3 & 4)

Research Rescue | Episode 1 “Stuck” This entertaining first episode of a multi-part series from the Harold B. Lee Library at Brigham Young University has plot, drama, and, best of all, librarians as actors.   Research Rescue | Episode  “Book … Continue reading

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Creative Marketing Videos #1

Librarians are becoming known for ease and love with technology. Many libraries are taking advantage of easy-to-use video editing apps and software to making creative marketing videos. I’ll be posting one video a week. Enjoy! The Research Games — Part … Continue reading

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How Many Librarians Does It Take To Change a Light Bulb?

Depending on the punch line, the answer is anywhere from one to one hundred librarians.  This article isn’t going to discuss changing light bulbs, but rather controlling the light switch in the room of your next presentation. There is an on-going … Continue reading

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Infinite Jest: How NBC’s The Office Helped Me Solve the Social Media Enigma

I needed a year of big changes. Floundering through my twenties, I created a list of everything I wanted to accomplish before my thirtieth birthday: eat a cheeseburger in every European country, learn to dance so I’d no longer be … Continue reading

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John Cotton Dana Library Public Relations Award Winners 2013

Eight libraries from around the country were awarded the prestigious John Cotton Dana Library Public Relations Award for outstanding effective strategic communication campaigns that produced results. Below is an overview of the winning library and its campaign! Hood River County … Continue reading

Posted in Branding, Campaign Concepts, Cool Ideas, Press Releases, Publicity, Strategic Planning, Success Stories, Uncategorized | Tagged , , , | Leave a comment