Category Archives: Campaign Concepts

What better place to get gift suggestions?

Staff at Skokie Public Library came up with a last-minute idea to help people with last-minute holiday shopping, and the library launched GiftMatch earlier this week. An extension of the library’s existing BookMatch readers’ advisory service, GiftMatch invites visitors to … Continue reading

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It Takes a Village to Create A Giant Floor Piano

Our goal was to create a setting where our community could feel a sense of pride in building an object related to our summer reading theme, Read to the Rhythm. A floor piano, like in the movie Big, seemed like … Continue reading

Posted in Cool Ideas, Displays, Outreach | Leave a comment

Creative Marketing Videos #2 (and 3 & 4)

Research Rescue | Episode 1 “Stuck” This entertaining first episode of a multi-part series from the Harold B. Lee Library at Brigham Young University has plot, drama, and, best of all, librarians as actors.   Research Rescue | Episode  “Book … Continue reading

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Creative Marketing Videos #1

Librarians are becoming known for ease and love with technology. Many libraries are taking advantage of easy-to-use video editing apps and software to making creative marketing videos. I’ll be posting one video a week. Enjoy! The Research Games — Part … Continue reading

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Outrageous Outreach: From Flash Mobs to Freeze Reads

The focus of outreach is to “bring the library to the people,” and it includes making contact and fostering relationships that increase awareness of the library and its services.  Here are great examples of innovative outreach that engages library communities, … Continue reading

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Undiscovered Author Needed by Illinois Libraries to Become Famous

Illinois libraries hope to discover an unknown self-published author whose work will jump off the page for readers. The Soon to be Famous Illinois Author project will be accepting adult fiction submissions from Illinois residents via their local libraries. The … Continue reading

Posted in Advocacy, Branding, Campaign Concepts, Press Releases, Publicity, Uncategorized | Tagged , , , , , , | 3 Comments

How Many Librarians Does It Take To Change a Light Bulb?

Depending on the punch line, the answer is anywhere from one to one hundred librarians.  This article isn’t going to discuss changing light bulbs, but rather controlling the light switch in the room of your next presentation. There is an on-going … Continue reading

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