Category Archives: Branding

How-To Market a How-To Fest

The library is always a place of learning and discovery, but even more so during Glenside Public Library District’s annual How-To Fest each fall. Inspired by the How-To Festival at the Louisville Public Library (http://www.lfpl.org/how-to/), GPLD hosted its first event … Continue reading

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Demonstrating Your Library’s Value to Your Community: A Library Sales Kit

A recent LinkedIn group discussion asked “Does anyone have examples of sales kits or media kits for their library they could share?” While I hadn’t thought to call it a “sales kit,” we, at Quincy Public Library, recently gathered material … Continue reading

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Amazing ‘Study Like a Scholar’ Marketing Video

Great video promoting the Harold B. Lee Library at Brigham Young University. It would be fun to adapt this to public libraries!  

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Creative Marketing Videos #2 (and 3 & 4)

Research Rescue | Episode 1 “Stuck” This entertaining first episode of a multi-part series from the Harold B. Lee Library at Brigham Young University has plot, drama, and, best of all, librarians as actors.   Research Rescue | Episode  “Book … Continue reading

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Creative Marketing Videos #1

Librarians are becoming known for ease and love with technology. Many libraries are taking advantage of easy-to-use video editing apps and software to making creative marketing videos. I’ll be posting one video a week. Enjoy! The Research Games — Part … Continue reading

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Three Finalists Named by Soon to be Famous Illinois Author Project

    The Soon to be Famous Illinois Author project is being coordinated in collaboration with the Illinois Library Association (ILA) and Reaching Across Illinois Library System (RAILS) and is supported by the American Library Association Digital Content Working Group, the Public … Continue reading

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Best and Not So Best Practices…

A summary follows of one of the slate of marketing programs at the October ILA Conference, so that library staff who were not able to attend the program can learn about some of the program highlights. The Best and Not-So-Best … Continue reading

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