Author Archives: Brian Smith

About Brian Smith

Brian is Applications & Web Developer at Reaching Across Illinois Library System (RAILS).

Providing Services for Businesses

by Brock Peoples Who are our patrons, and what are they doing in our libraries? It’s a common question to ask when initiating an environment scan, SWOT (Strengths, Weaknesses, Opportunities, and Threats), or other analysis. Answering it fully can go … Continue reading

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Email Newsletters 101: Making the Most of Email

by Emily Glimco Email newsletters are a simple yet important marketing tool for any library. Whether your library has experience with email newsletter or you’re just getting started, here are some basic tips to help you make the most of … Continue reading

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What better place to get gift suggestions?

Staff at Skokie Public Library came up with a last-minute idea to help people with last-minute holiday shopping, and the library launched GiftMatch earlier this week. An extension of the library’s existing BookMatch readers’ advisory service, GiftMatch invites visitors to … Continue reading

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Marketing Manifesto for Libraries

Check out this excellent keynote talk from the Library and Information Association of New Zealand’s annual conference last week. Ned Potter has posted the video and slides from his “A Library Marketing Manifesto” presentation on his blog: http://www.ned-potter.com/blog/a-library-marketing-manifesto  

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A beneficial side-effect of READ posters?

In a study published nine years ago, researchers reported that “an image of a pair of eyes appearing to observe behaviour dramatically increases contribution to a public good in a real-world context.” The experimenters found that more money was collected … Continue reading

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