Is Library Marketing a Form of Alchemy?

Are you looking for the sorcerer’s stone that will bring students and other patrons into your library, but finding that secret ingredient a little elusive? 2013 Banner

There’s nothing magical about marketing– just a matter of flexing your creative muscles and maybe taking a teeny-tiny risk or two now and then. Not sure where to start? Get on the ILA Marketing Track and learn how some Illinois librarians turn everyday resources into marketing gold at ILA this fall.

Join our panel of four librarians on October 15th for the panel presentation “Library Marketing in Special and Academic Libraries” where we’ll be presenting effective strategies for marketing library services in a special and academic library context.

Panelists include Ryan Larkin, Marketing Strategy and Analysis, Consumer and Industry Research at SapientNitro; Kim Hale, Head of Library Marketing, Outreach and Special Initiatives at Columbia College Chicago; Jenn Kelley, Instruction and Outreach Librarian at the College of DuPage; and Tammy Sayles, Marketing and Outreach Librarian at Western Illinois University.

Marketing your library, its services and events doesn’t require hiring a graduate from one of the nation’s best marketing programs or expensive hard-to-use software. In fact, you can get great results using the resources you already have on hand: creative people and a PC (or Mac!).

Like many of you, I wear a lot of hats in my library. My official title is Associate Professor and Reference Librarian at the College of DuPage, a community college in Glen Ellyn serving about 26,000 students every semester. But, I am also the Instruction Coordinator, Outreach Librarian, Librarian to the Online College, and Copyright Librarian. So, while marketing isn’t in my job description, it’s a significant part of what I do in the line of my other duties. As an offshoot of my primary responsibilities, however, I don’t have the time, budget or professional development opportunities to create the kind of glossy marketing campaign others might have the opportunity to do.

My solution? Getting creative, having fun, crowdsourcing ideas and relying on the power of social media to get my message across.

If you’d like to learn how I get the attention of a large, non-captive audience of commuting students, adjunct and full-time faculty, staff and community members, join me this October at ILA! On Tuesday the 15th, I’ll be part of the panel presentation “Library Marketing in Special and Academic Libraries” alongside three other spectacular librarians Ryan Larkin, Marketing Strategy and Analysis, Consumer and Industry Research at SapientNitro; Kim Hale, Head of Library Marketing, Outreach and Special Initiatives at Columbia College Chicago; and Tammy Sayles, Marketing and Outreach Librarian at Western Illinois University. The presentation, part of the ILA Marketing Track, runs from 4:15-5:15 pm.

I hope to see you there!

Workshop information:
“Library Marketing in Special and Academic Libraries”
Tuesday, October 15
4:15 – 5:15 p.m.

Jennifer Kelley is the Instruction and Outreach Librarian at the College of DuPage.

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This entry was posted in Advocacy, ILA Conference 2013, Marketing 101, Strategic Planning, Tips and Tools and tagged , , , . Bookmark the permalink.

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