Marketing and PR-focused Programs at the ILA Annual Conference 2013

2013 BannerThe marketing track for the ILA Annual Conference on October 15-17 at Navy Pier in Chicago is full of great ideas, practical applications and “how-to” that conference attendees can implement at their home libraries.

Programs include:

Best (and Not So Best) Practices in Social Media, Room 205
Tuesday, October 15, 2013
10:45-11:45 a.m. in Room 205

Toby Greenwalt of Skokie Public Library, Nate Gass, Veronica DeFazio of Plainfield Public Library, Heather Beverley, Cook Memorial District, and Bill Pardue of Arlington Heights Memorial Library (sponsored by the Best Practices Committee).   Panel participants will discuss their responses to the “Best Practices in Social Media” survey. Learn what’s working…and what’s not working…for Illinois libraries on Facebook, Twitter, YouTube and beyond. There will be time to share your own experiences, as well. You’ll be sure to walk away with new ideas and strategies for your library’s online presence.

Outrageous Outreach:  From Flash Mobs to Freeze Reads, Room 205
Tuesday, October 15, 2013
1:45-2:45 p.m.

This program will feature Jeanne Holba Puacz of the University of Illinois and Christine Bradfield, Vigo County Library.  For years, many have simply equated outreach with book delivery. But, couldn’t we expand the definition of outreach and turn it into something more? With a little creativity and vision, we can turn outreach into what it should be, a way to reach out and grab our patrons. Innovative outreach programs can offer exciting and fun promotional opportunities that will intrigue current patrons and entice new ones. See how you can put outrageous outreach ideas to work promoting your library and its information services.

The Secrets of Powerful Presentations, Room 205
Tuesday, October 15, 2013
3:00 – 4:00 p.m.

Dan Albert, of Powerful Presentations, and Donna Fletcher of Donna E. Fletcher Consulting will talk about how to engage (and entertain) your audience through storytelling and bold visuals that sell your ideas/recommendations (whether it’s your board members, community leaders, or patrons). We’ll review successful tips and proven techniques that you can incorporate in your next presentation.

Library Marketing in Special and Academic Libraries, Room 205
Tuesday, October 15, 2013
4:15 – 5:15 p.m.

Jenn Kelley of the College of DuPage, Kim Hale from Columbia College, Ryan Larkin of SapientNitro, and Tammy Sayles of Western Illinois University — Four special and academic librarians will present effective strategies for marketing library services in a special and academic library context. Ryan Larkin will explain how “information audits” can be used to guide collection development and build relationships for the special librarian. Kim Hale will talk about how an academic library can use programming, New Student Programs, and partnership with Student Affairs can bring students into the library. Jenn Kelley will discuss marketing the community college library online, on-site and on a budget with easily-accessible and easy-to-work with tools.  Tammy Sayles will offer tips on using partnerships with other departments to create compelling programming.

The Elusive Library Non-User, Room 327
Wednesday, October 16, 2013
9:00 – 10:00 a.m.

Veronda Pitchford, RAILS Director, Membership Development and Resource Sharing will moderate the program. Speakers include Donna Fletcher, Donna E. Fletcher Consulting, Inc.; Su Bochenski, Director, Lincolnwood Public Library and Elizabeth Stearns, Assistant Director and Carmen Patlan, Community Engagement Outreach Manager, Waukegan Public Library.  People who don’t visit the library – or visit infrequently – present a special challenge to public library staff. It’s hard to identify why they don’t use the library because they typically ignore surveys or focus groups. And without knowing what their needs are, it’s difficult to identify services and programs will attract them. Don’t give up! We’ll share successful techniques to gain insights about non-users and how to use this information to help your library turn them into users.

Patron Stories:  Utilizing Your Best Advocates, Room 325
Wednesday, October 16, 2013
10:00 – 11:15 a.m.

Morgan Jarema of Kent District Library, Carol Morency of the Mount Prospect Public Library and John Capecci of Capecci Communications are the panelist for this program.  The stories behind why people use public libraries are often unusual, fascinating and moving, and those stories make for compelling advocacy. In this session you will learn what makes for a “good” patron story, how to encourage patrons to share, the many ways to use those stories to tell your own library story and the journalistic basics to interviewing patrons and writing their stories.

Tumbling and Pinning, Room 205
Wednesday, October 16, 2013
2:00 – 3:30 p.m.

Kevin Toomey of the Skokie Public Library, and Kate Tkacik and Jennifer Merriman, will talk about how to use Tumblr and Pinterest (now the fastest growing social media website) to promote the library and its products and services.  This panel will take a look at two popular platforms that libraries can use to connect with their users. We’ll explore best practices for setting up and using both social media platforms including establishing an identity, creating content and interacting with library users.

Please join us at the ILA Conference at Navy Pier, October 15-17. 

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