How important is it for library marketers to have the support of their colleagues? Just ask the 75+ attendees of the Fifty Shades of Marketing program that LACONI presented last month. Or, find out for yourself at the first-ever meeting of the RAILS Marketing Group on May 10.
Marketing staffers from libraries throughout the Chicago suburbs will be meeting at the Gail Borden Public Library in Elgin. There is an optional lunch at 11:30 a.m. ($9 paid at the door), a tour of the new Croc exhibit at 12:30 p.m., and an official meeting of the RAILS marketing group from 1 to 3 p.m. The meeting will address the format/structure of the RAILS marketing group, your marketing concerns and questions, and a targeted discussion of strategic planning and ROI, led by Denise Raleigh. Join our Facebook group (facebook.com/groups/RAILSmarketing/) and RSVP to the event posted.
Pre-RAILS, the North Suburban Library System (NSLS) and the Metropolitan Library System (MLS) both had marketing groups that met regularly. In the two years since the individual library systems dissolved, these groups kept meeting, sustained only by the members’ desire to continue. With the goal of reaching out to other libraries about marketing issues, nine members of the former MLS marketing group presented a program, through LACONI, to address some of the most sought after information among marketers – branding, publicity, and word of mouth marketing. Afterward, many of us discussed how we could continue to network, to share our struggles, celebrate our successes, and most importantly learn from one another. Let’s continue to explore these questions on May 10.