658.8 - Marketing, Management, Leadership, Libraries


At Lawrence Public Library, we have developed a social media presence that is engaging, responsive, locally-focused, and fun. While we post a lot of funny memes, share book-related photos (often cats are involved), and ask goofy questions, there is actually a well thought out strategy behind it.  A strategy that in the past two years has tripled our following on Facebook and Twitter, led to increased engagement on both platforms, and resulted in real, measurable outcomes such as increased partnerships, new programs, and a higher visibility in our community.

When I began coordinating our social media just over two years ago, I realized that we needed a guiding document, but I did not want a lengthy policy piece – something that detailed exactly what can and cannot be said on social media, who can and cannot say it, or full of language that might stifle creativity or seem too corporate…

View original post 465 more words

This entry was posted in Uncategorized. Bookmark the permalink.

One Response to

  1. If you are wondering who the Lannisters are, I think they’re from Game of Thrones. Perhaps I’m the only person who didn’t know that!

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s