Arlington Heights Library Uses Creative Editorial Advertisement to Market Services

Although budgets are tight, the Arlington Heights Library decided to make the investment in a color ad in the October 1 Daily Herald Business Ledger tabloid focusing on Arlington Heights. With the ad purchase, the library inquired if it was possible to submit editorial copy as well, and they paper agreed. See the resulting article, “It’s Good Business to Use the Arlington Heights Library.” The cost of the ad was $600, which was funded by the Friends of the Library.

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