by Dawn Bussey
During the fall of 2010, The Glen Ellyn Public Library organized a series of focus groups intended to gather specific data to assist the creation of a strategic plan. Each focus group—which comprised staff, government leaders, community members, and our library board—operated under a specific purpose: how can our strategic plan ensure our library continually evolves into a “21st Century Library?”
In May of 2011, after much brainstorming and discussion, The Glen Ellyn Public Library unveiled it’s new strategic plan with three major goals:
1.) Enhance the patron experience by improving library spaces
2.) Enhance the patron experience by improving library services
3.) Embrace community relations
After implementing our strategic plan, our library wanted to develop a mission statement that clearly exemplified the role a 21st century library plays in a community. After more brainstorming and discussion sessions, our library created a clear and concise mission statement: the mission of the Glen Ellyn Library is to serve the community as a vibrant center for information, learning, and discovery.
Armed with a data-driven strategic plan and a clearly expressed mission statement, our library needed a brand that would communicate to the village of Glen Ellyn that our library is a vibrant community center with services, programs, and materials for every single resident. In early 2012, the Glen Ellyn Library proudly unveiled its new logo. At first glance, the new logo might appear like a set of books leaning against each other, but a closer inspection reveals it could represent a wide variety of materials such as DVDs, CDs, or eReaders. You might notice our logo includes five distinct colors. Each vibrant color has been assigned to represent a specific demographic. Green, for example, represents adult services, orange represents teens while purple represents tweens, yellow stands for youth services and red represents technology. We color-code all library materials from fliers for an event, to the buttons on our website, to the events in our electronic calendar to make navigation clearer and simpler. We have even begun incorporating each group’s color into their physical space inside the library. For example, the Tween color code is purple. We have added fun purple seating and signage allowing the tweens to identify their space.
With a fresh logo and a carefully crafted color coding system, our library’s new tag line became clear: “so much more than books.” This tagline combats the perception that a library is simply a warehouse of books. How many times have you been out in the community, struck up a conversation about a program or service at your library, only to hear: “I didn’t know the library offered that!” The new Glen Ellyn Library tagline is the perfect opening to a 30-second elevator speech allowing anyone to inform the public about the variety of different materials, programs and services libraries offer (and be sure to pitch what services might be of greatest interest to that specific person). With such a wide variety of programs, events, and classes available to our community members, the Glen Ellyn Public Library clearly provides so much more than books. With our new logo and tagline we are working to make our community more aware of all the great things we have to offer.
Dawn Bussey is the Executive Director at the Glen Ellyn Public Library.