Do we care why?…

Do we care why?  Or do we just care about what they choose?  Wired Mag has been running some very interesting http://www.wired.com/epicenter/2012/04/ff_abtesting/ articles about decision-making based on quick trials.  The Lean Start  Up also is about crafting your product to fit the market.http://www.wired.com/video/latest-videos/latest/1815816633/wired-business-conference-the-lean-startup/1640649022001.  

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