There were lots of great marketing programs on Tuesday and Wednesday at ILA. If you ever get a chance to see Karen McBride of Des Plaines Public Library talk about video, web, virtual – run don’t walk…and check out her snazzy kicks before you sit. I will post more notes when I get time. Also, we’ll be showing snippets of the videos that were played at the presentation today in an upcoming Modcast.
Another program which called for many notes was “Social Media, the News and Us” – such as “social media is like your high school dance – you take a long time with appearance and you know who you want to socialize with when you get there.” Marketing Fundamental to the Future” laid out tons of marketing nuggets – Itasca Public Library resells tickets for organizations in the community to bring more people in. Also, Betsy Adamowski advises walk outside your building and check the messages on the front door. Dump the negative. Itasca now has a big “Welcome” sign. Naperville Public Library has developed hiring values with “people person” being very important (Donna Dziedzic phrased that with much more humor…those of you who were there are probably still laughing). Effingham Public Library just started a seniors with attitude group. Our own Jeanne Hamilton had much more to say. See her blog below. There was great info on media labs and stations from “Empowering Library Users.” More great notes from “Taking it to the Streets.” Will have a mini video to post soon about QR codes – thanks folks from Geneva Public Library.
Congrats to some of our ILA marketing Committee folks – Waukegan Public Library (Elizabeth Stearns) was awarded the Highsmith Innovation Award for the Bradbury Storytelling Festival. Richard Lee recognized Elizabeth for her efforts. Past marketing co-chair Alissa Williams of Pekin Public Library received the Deborah Dowley Preiser Award.
We will have more from ILA in the coming days. The twitter feed hashtag from the conference is #ila10.