Marketing Sessions at ILA Conference

The preliminary program for the 2010 ILA Conference was released a few weeks ago and there are a few marketing programs I’m especially excited about.

The new Marketing Market – this event brings together the Inspiration Station as well as poster sessions on marketing ideas. Don’t miss it on Thursday, September 30 from 2-3 pm in the Grand Ballroom. You don’t have to be the marketing or PR person at your library to share/take materials—this is for anyone who wants ideas for publicity or programs!

Catching Patrons Nook, Line, & Sinker: How to Successfully Market Digital Books is on Tuesday at 3:30 pm – Marketing our digital collection is always a challenge so I’m looking forward to hearing how  these libraries do it. From the program:  Speakers from a public and academic perspective will discuss how you can spark interest, increase visibility, and publicize your downloadables. Challenges and trends will also be addressed.

Wednesday is a big day for marketing programs with three back to back that I don’t want to miss:

Social Media, the News, and Us starts the day off at 9 am. This program is presented by the Community Media Workshop and they have always produced top notch programs so I’m looking forward to hearing what they have to say.

Yes You Can! Using Videos To Tell Your Library’s Unique Story at 2 pm – those marketing gals at Des Plaines do such a great job and I want to learn all their video secrets! I like how the description says the program will be organized. First a 20 minute tutorial featuring a “Videographer’s Toolbox.” Then the creative ideas will flow as five ways to use video will be shared featuring real life examples from other libraries.

Takin’ it to the Streets: Partnering with Your Business Community at 4 pm. One of the people on this panel is Dawn Bussey, of the Glen Ellyn Public Library. I was on a marketing panel with her last year and she has some top-notch ideas. The program will also feature business community representatives from Geneva and Glen Ellyn so it will be nice to hear from those outside the library world.

What are you looking forward to at ILA?

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