Here’s a fun way to explain the difference between marketing, advertising, and public relations. Thanks to Peggy Barry of the Naperville Public Library for sharing this.
If the circus is coming to town and you paint a sign saying, “Circus coming to the fairgrounds on Sunday” –
If you put the sign on the back of an elephant and have him walk through town -` that’s promotion.
If the elephant walks through the mayor’s flower bed and it makes the morning paper –
If you can get the mayor to laugh about it –
that’s public relations.
And if you planned the whole thing –