Word of Mouth Marketing

“There is no more powerful communication technique than the simple act of one person talking to another” – Peggy Barber and Linda Wallace in The Power of Word of Mouth Marketing, American Libraries, November 2009.

Word of Mouth Marketing is not simply talking about the library, it’s a organized, focused and consistent approach to how and what we communicate. And getting other people to help deliver our message.

North Suburban Library System and the DuPage Library System received an LSTA grant to provide training on WOMM. You can view the grant and project information here.

Here are few things this article made me think about:

-how is my library harnessing the power of our passionate users? Can I use our Facebook page more effectively to encoruage people to share our posts?

-the article cited Winnetka-Northfield Public Library District’s project to promote its online resources. They used their circulation staff. This made me think more about how I can give our library staff messages to “upsell” the library. It wouldn’t just have to be circ staff, but any public service desk staff member. We have done this to some degree when it comes to summer reading sign up, asking each person who comes to a service desk, “have you signed up for summer reading?” This has really increased our adult participation in the last 2 years.

What is your library doing to increase the buzz?

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