“The House Brand” is must read article in the June 15 issue of Library Journal. Alison Circle, Manager of Marketing, and Kerry Beirman, Director of Community Relations, detail how Columbus Metropolitan Library overhauled its brand, and what fabulous results they acheived.
It’s an inspiring and thought provoking read.
Another must read is on Twitter and FriendFeed. Sonja Cole provides an excellent list of 20 ways for librarians (and marketers) to use twitter.