The January/February 2009 issue of Public Libraries had two marketing related articles with cool ideas:
Rock-n-Roll Libraries: Marketing through Music Concerts and Festivals – talks about partnering and taking your message to the people, especially the younger generation.
The Perspectives offers a variety of viewpoints on Extraordinary Outreach. One of the contributers is Dawn Bussey from Glen Ellyn, IL. She generously gave us permission to reprint her Perspective. Look for parts 1 and 2 later this week.
Other topics covered in perspectives include: Electronic Outreach and our Internet Patrons by Eugene Jeffers, Pawtucket (R.I.) Public Library; Outreach as Virtual Branch by JoAnn Sampson, Orange County (Fla.) Library System; The Misguided Relationship: Learning from Outreach Experiences by Rebecca Donnelly, Loma Colarado Main Library (New Mexico); Rethinking Outreach Service Budgets by Maryann Mori, Des Moines (IA) Public Library