Chicago Public Library’s New Marketing Campaign

as reported in the January Library Journal “Chicago Public Library’s new marketing campaign aimed at single, childless adults aged 25-35, who are underrepresented at its libaries. Their tagline is “Not What You Think.” The outreach effort began in Nov. 28 with print, transit and online banner advertising and this year will include viral video and experiential marketing strategies. It is funded by the CPL Foundation.”

Here’s a link to the campaign on their website.

Advertisements
This entry was posted in Campaign Concepts. Bookmark the permalink.

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s