Michael Casey & Michael Stephens authored this LibraryJournal.com article that begins with… “The rules of marketing have changed. Do libraries know that? Corporate PR-types used to control the message. Sitting behind a desk, they’d write a carefully crafted press release and then send it off to newspapers and upload it to their web site. The [...]
Posts Tagged ‘Michael Casey’
The rules of marketing have changed. Do libraries know that?
Posted in Marketing Tips, tagged library marketing, Michael Casey, Michael Stephens, web 2.0 on October 29, 2008 | Leave a Comment »
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