Signature Events and Library Marketing

Elizabeth Stearns, Asst. Director of Community Services, at the Waukegan Public Library discusses the 5th Annual Ray Bradbury Storytelling Festival and its use as a signature event.

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Simple Steps to Brand a Library: Helen Matthes Library’s experience

In March of 2007, four general operating referendum attempts had failed. Helen Matthes Library knew something needed to change. One of those changes was to create a known and loved brand for the library. Choosing a logo was just the first step in branding Helen Matthes Library in Effingham, Il. As with many small libraries, [...]

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Great Visuals and Comparisons U.S. Library Contributions

Great piece by OCLC. Thanks Lisa Pappas for the link.

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Illinois Snapshot Day

The Illinois Library Association is asking all libraries  to participate in Snapshot Day. Get creative and ask local media and businesses to help you support Snapshot day. Here are the details: Wednesday, 10 February 2010 Snapshot: One Day in the Life Illinois Libraries Please join us on Wednesday, 10 February 2010 and participate in “Snapshot: [...]

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Library Videos

Carol Hall, from Worth Public Library, sent this along to the ILA Marketing Committee: I thought the ILA marketing committee might be interested to see our library’s promotional video.  The video was developed in recognition of the library’s 45th anniversary and is intended to share a little of our history and provide information about our [...]

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Getting the Word Out, Part Two

Dawn Bussey, the director of the Glen Ellyn Public Library originally published this piece in the January/February 2009 issue of Public Libraries. We’re reprinting it here in two parts, with her permission. Giving presentations regarding library materials, programs, and services to any group or service organization that will listen is yet another way we have [...]

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Getting the Word Out, Part 1

Dawn Bussey, the director of the Glen Ellyn Public Library originally published this piece in the January/February 2009 issue of Public Libraries. We’re reprinting it here in two parts, with her permission. The days of promoting a new library service or material formats by placing it in the library newsletter, hanging up some posters in [...]

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Wyoming’s Mudflap Girl

I thought this was a great campaign when I first heard about it – it was launched in 2007 – as a way to promote the Chilton Auto Repair Database, which is avaialable to all Wyoming library card holders. Seems from this article, mudflap girl is still going strong. That’s the mark of a good [...]

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Involving Students at Library Info Table

What makes students stop by an information table at a new student orientation event? Candy? Post-it notes? A friendly smile? DePaul University Libraries felt we had all of those things, but too many students continued to pass us by, and miss out on the library information they’d need once school started. We knew we needed [...]

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Congratulations, Moline Public Library!

Congratulations to Lisa Williams, Christina Conklin and the staff at Moline Public Library for being awarded the 2009 Scholastic Library Publishing National Library Week Grant You can read the news release here: http://www.ala.org/ala/newspresscenter/news/pressreleases2009/february2009/campaignnlwgrant.cfm Here are the marketing ideas they’ll be implementing: Throughout the spring, the library will advertise on some of the city’s Metrolink buses. [...]

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