Working with Legislators

As part of Illinois Snapshot Day, the Illinois Library Assocation is encouraging libraries to develop a relationship with their local legislators. Here are tips to get you started: 1.  Determine your local Representative and Senator.  You may have different ones for your library and your residence.  If that is the case, establish a relationship with [...]

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Illinois Snapshot Day

The Illinois Library Association is asking all libraries  to participate in Snapshot Day. Get creative and ask local media and businesses to help you support Snapshot day. Here are the details: Wednesday, 10 February 2010 Snapshot: One Day in the Life Illinois Libraries Please join us on Wednesday, 10 February 2010 and participate in “Snapshot: [...]

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Marketing vs. PR vs. Advertising

Here’s a fun way to explain the difference between marketing, advertising, and public relations. Thanks to Peggy Barry of the Naperville Public Library for sharing this. If the circus is coming to town and you paint a sign saying, “Circus coming to the fairgrounds on Sunday” – that’s advertising. If you put the sign on [...]

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Social Media Marketing

So is one of your marketing goals for the new year to get your library on this Social Media bandwagon? Here are three resources to get you started: Six Pixels of Separation by Mitch Joel -This is an accessible book about not only why companies/entrepreneurs should be paying attention to social media, but also how [...]

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Rewards Cards

In two sessions I attended at ILA, the idea of a rewards cards for regular customers was mentioned. I find this idea intriguing. It’s a bit more difficult to implement in libraries due to our “free” product, but what could we do to reward a frequent customer? Here are a few ideas: longer check out [...]

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